Official: Real Madrid announces the new signing and will debut on Sunday against Atlético
Florentino Pérez continues to advance his idea of taking Real Madrid to the next level, something essential to confront the economic power of PSG, the Premier League or the Saudi Pro League.
The merengue president is a visionary, so his work goes beyond the remodeling of the new Santiago Bernabéu or the signing of Kylian Mbappé.
This has been confirmed with the new alliance that Real Madrid has closed, which will leave the Madrid entity 70 million euros each season.
“President Florentino Pérez and Antonio Lucio, HP’s global director of Marketing and Corporate Affairs, signed the alliance that makes HP the first brand to display its logo on the sleeve of the Real Madrid shirt,” they explained on the official website. of the merengue team.
This represents a historic event, since the white club’s footballers will show off their new sponsorship for the first time next Sunday, February 4, against Atlético de Madrid at the Santiago Bernabéu stadium.
This relevant agreement will be vital for the digital transformation of the different areas of Real Madrid, also elevating the experience of fans who attend the merengue team’s home on Paseo de la Castellana.
First-person activations, gaming, programming, business management and much more are some of the areas in which HP will have a great impact.
“HP and Real Madrid are two iconic global brands with a shared passion for delighting fans, enabling exceptional performance and positively impacting communities. We are honored to partner with Real Madrid and see many exciting opportunities to pursue.” the power of HP’s technology and brand to create incredible new experiences for fans while empowering the communities we share,” said Antonio Lucio, global director of Marketing and Corporate Affairs at HP.
